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This makes it one of the most-watched women’s esports events in North American history.
The Milk Cup, an all-women’s Fortnite tournament, made history by reaching 2.7 million stream views.
The Milk Cup achieves record viewership
According to Gonna Need Milk, this achievement positions the circuit as “one of the most-watched women’s esports events in North American esports history.”
The circuit had three qualifier events throughout the year before The Milk Cup Finals on Oct. 5. This event showcased 99 of the top women’s Fortnite players.
In the end,Team Moxie, consisting of Moxie herself, Regsita, and dieyuhs, won the first-ever trophy in circuit. The Milk Cup MVP award also went to dieyuhs while the player-voted sportsmanship award went toKitzi.
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The Milk Cup sets new milestone for women in esports
On the evening of Oct. 5, representatives from Epic Games attended the event’s gala to endorse the overall circuit and celebrate the women who made The Milk Cup possible.
Among these key figures were The Milk Cup advisorThePeachCobbler, Raidiant founder Heather “sapphiRe” Garozzo, MilkPEP senior marketing managerJennifer Grubb, and more.
For example,Tacowas one of the main casters at The Milk Cup Finals. Meanwhile,Squidfrom Women of the eRena (WOTE) also worked tirelessly behind the scenes to ensure that everything was an unforgettable experience for players.
Taco on The Milk Cup’s impact: “What I think this is really going to do is instill a fire.”
Esports.gg interviewed Fortnite caster Taco about her esports journey, the impact of The Milk Cup, and more!
Amy Chen
In terms of what’s next for the circuit, The newly-announced Milk Cup Winter Split will include three online events to close out the year. This event will feature a $50,000 USD prize pool.
“We don’t want to be one of those brands that comes into gaming, makes a splash, and then leaves,” Grubb told esports.gg in an interview. “We want to be a consistent presence because that’s what we’ve seen our audience wants. So we are going to have a Winter Split. We don’t have plans to end The Milk Cup anytime soon, but we are also in talks to expand into some other well-known titles — maybe not in the same way as The Milk Cup, but in some fashion — and overall support gamers’ performance however we can.”
Jennifer Grubb on The Milk Cup and beyond: “We’re serious about the gaming audience, and we’re here to stay.”
Esports.gg sat down with Jennifer Grubb for an interview about audience engagement, the importance of community for women in gaming, and more!
That’s all for now. Stick around on esports.gg for morenews and updates!
