While online shopping has act from fad to norm in recent years , many of us have remained hesitant to trust the cyberspace with our market . We might buy everything from clothing to major appliances online without a 2d thought , but concern of unrefrigerated perishables make it on our doorsill , or a desire to pluck out the dependable fruits and veggies ourselves , have held us back . But now , it look like online grocery shopping may ultimately be becharm up to other forms of internet commerce .
Vocativreports that , according to a late Harris Poll subject area [ PDF ] , 31 percent of Americans ( and 45 percent of on-line shopper ) cover buy groceries online in the last six month . Ten per centum , meanwhile , report replacing some , or all , of their food market store trips with on-line foodstuff shopping .
The subject also found that city dwellers , people with tike , college graduates , and Millennials were the most likely to buy their grocery online . While the study does n’t provide much analysis , those results seem to mean that people living in particularly crowded or busy areas , or juggling the responsibilities of parenthood , may gravitate towards online grocery shopping as a time - make unnecessary scheme .

Overall , online foodstuff shoppers were most likely to buy snacks and nonalcoholic beverages , and least likely to buy wintry foods and broil products , implying that consumers may still have some trepidation about buy perishables online . In fact , 49 percent of the survey ’s participants said they actively sought out non - perishable foods when shopping online . Thirty - one pct , meanwhile , said they search out items they liked to sprout up on .
Vocativ notes that more atomic number 99 - DoC web site seem to be developing grocery services , and that more brick - and - howitzer stores have been premise on-line shopping options as well . While consumer are still far from take a shit a complete shift to virtual grocery store shopping , the Harris Poll study illustrates just how democratic online foodstuff shopping — especially for snacks and non - perishable staples — is becoming . If you ’ve been hesitant to purchase solid food online , now may be the metre to give it a blastoff .
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