The projection screen , they are a ’ changing . Facebook has tweaked its logo for the first time since 2005 , and if I had n’t point it out , you probably would n’t have even noticed .
Facebook product fashion designer Chris Tauziet announced the logo on Twitter , where he posted a mental picture of the new logo printed on and on a weird wrinkly pipe — possibly a hustle up t - shirt?—that distorts the logotype more or less :
Say hello to the new Facebook logopic.twitter.com/ofoFm4JQmK
— christophe ✌ 🏻 ( @ChrisTauziet)June 30 , 2015
The most prominent difference between the honest-to-god design and the fresh one is the shape of the alphabetic character “ a. ” AsBrand Newpoints out , the old “ double - chronicle a ” has been trim for its unproblematic , single - tarradiddle sib . The kerning has also changed , creating more infinite between the character — which themselves are much leaner .
So yes , there is a fresh logo , and it ’s fair , crisper , and a little less dated . But what does it mean ? The Wall Street Journalclaimsit ’s all about optimizing the facial expression for fluid machine , 1.4 billion exploiter , yadda yadda yadda . Then again — if I had n’t pointed it out , would you have notice ?
[ TwitterandBrand New ]
Top range by Andrew Liszewski via Facebook
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