Facebook has inaccurately reported some of its engagement metric function to publisher , thecompany admittedThursday .
bury ina web log postabout changes to its metric , Facebook says that it miscalculated the vista counts on some of its ad reportage systems :
We ’ve unveil a hemipterous insect in Page Insights . On one of our Pages dashboards , one summary issue showing 7 - day or 28 - 24-hour interval constitutive page reach was miscalculate as a dim-witted total of daily reach instead of de - duplicating repetition visitors over those periods ( see cerise circle in screenshot below ) . …
Here ’s the screenshot in interrogative :
The billet continues :
The de - duplicated 7 - mean solar day sum-up in the overview dashboard will be 33 % scummy on average and 28 - solar day will be 55 % scummy ; data in other fields is unaffected . This bug has been resilient since May ; we will be determine this in the next few weeks .
In other Good Book , Facebook reported figures that inflated the identification number of users a Facebook pageboy that a organically attain . Facebook also admit to wrongdoing in the means video advertising were counted , in Instant Article time - spent counts , and in referral via apps .
This is n’t the first time Facebook has had to make a mea culpa about metric . Back in September , thecompany admittedthat it was overestimating its “ mediocre duration viewed ” metric function by 60 to 80 percent . Facebook now says that it will work with more third - parties on verifying its data . For instance , the company is partner with Nielsen to better count Facebook Live purview . Of naturally , this sort of talk is a small bit nonmeaningful , when the black box of Facebook metrics is still in the end controlled by Facebook .
With the arrival of more trouble with metrics , it ’s clear-cut that Facebook is have a tough calendar week . Aftercriticism of the rolethat phony news on the societal net take on in the US election , Gizmodo reveal that Facebook ’s fight against fake news wasundercutby fear of materialistic backlash . Now , the ship’s company is under attack more fiercely than ever over how it should trade with the spread of misinformation — so much so that some Facebook employeesare actively revolting .
So you have to wonder : what ’s run short to go incorrectly next ?
[ Facebook Newsroom ]
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