EB Games Canada to be rebranded as GameStop Canada

Retail and online outlets to take on GameStop name

Video game retailer GameStop has announced that it will be rebranding EB Games in Canada as GameStop Canada. The brand transition, which is set to take place in the immediate future, will see all EB Games retail outlets — as well as its official website — take on the familiar logos, layouts, and marketing PoS of its North American brethren.

“We’re excited to announce that EB Games Canada is transitioning to GameStop Canada,”said the retailerin an announcement on Twitter. “We’ll be posting more information to our social media channels. As we move through this transition, we look forward to enhancing our website to improve your shopping experience.”

According to GameStop, the decision to rebrand came about as the result of feedback received from stockholders and customers. The move is one of a number of recent changes taking place at GameStop, which recently appointed its newest CEO, Matt Furlong. As high street stores continue to struggle amidst a changing retail environment and the ongoing COVID-19 pandemic, GameStop has been forced to closeover 1000 of its outletsover the past two years. 2021’s fascinating “Gamestonks” scenario only served to further complicate matters.