When two brothers from Naples decided to stop doing fashion intent for other companies and commence a brand of their own , they become hunting for an attention - grabbing name . They identify that “ Steve Jobs ” was n’t trademarked and determine on that . Now , a drawn-out effectual battle has come to an death , and they have big plan for using the Apple founder ’s name on middling much anything .
Vincenzo and Giacomo Barbato toldBusiness Insider Italiathat they first registered the trademark for Steve Jobs in 2012 . They were n’t needs exhort by Jobs ’ signature black polo-neck and dungaree . “ The innovator par excellence was Steve Jobs , this was the spark , ” they said . As expected , Apple ’s legal department soon send the pal four large folders of legal documents and went to war . But the brothers won the case . As they tellLa Repubblica Napoli , “ in August 2014 , the Office for Harmonization in the Internal Market , official harmonium of the European Union , bring out its ruling with a sheer lineage : ‘ The opposition is rule out in its entireness . ’ ” In the meantime , they ’ve bring about various accessories and clothing ( including denim ) under the name but still faced further effectual troubles .
Apple continued to fight the brothers over their logotype , a letter “ J ” with a clump taken out of it and piffling folio on top — obviously inspire by Apple ’s iconic symbol . But the courts have decided that the brothers are gratuitous to use the logo , and they can finally babble about the case . According to the Barbatos , the court ’s decision came down to the fact that the letter is not a yield , so the missing ball on the side ca n’t be a sting . Okay .
The crony claim to now have full legal rights to use the name and logotype worldwide , and they ’re push onwards with program to expand into other product lines , including electronics . They say they ’re looking for partnerships and “ are in talks for a yield of electronics products with a Formosan brand . ” They ’re serious about potentially releasing an Android - free-base “ Steve Jobs Phone , ” but they insist they ’ll keep it classy . “ We will not do anything low - story , you will never see the headphone or TV shoddy with the brand name Steve Jobs , ” they severalize Business Insider .
I ’m no legal expert , but if Steve Jobs Phones start pouring out of China , something tells me Apple ’s lawyer will rule a agency to extend fighting .
[ La Repubblica Napoli , Business Insider ItaliaviaThe sceptre ]
AppleSteve JobsTrademark
Daily Newsletter
Get the adept tech , science , and culture news in your inbox day by day .
News from the future , delivered to your present tense .
You May Also Like
