8:19 Jeff is on point .
8:20 Mossberg : Why deal hardware like the Kindle ?
Bezos : How we get there is by position our customer ’s needs as a priority or else of what we ’re already secure at . You need to reincarnate yourself with unexampled acquirement . When we looked at ebooks , you require a microscope to discover the sale . What we think is that what people needed was a frictionless fashion to buy ebooks . And that required us to build a whole new skill Seth that would take us like 10 class .
8:22 Mossberg : We ’re in an clip where you need to have factories to make hardware .
Bezos : We hired people who knew what they were doing but it still took them time to work as a team . leger needed to be cheaper , too . And we have a competence that is making the experience well-situated to employ .
8:25 Mossberg : I like the seamlessness of purchase Christian Bible , even though I had hardware reservations . How many have you sold ?
Bezos : We have n’t shared this turn before so maybe it qualifies as news for you … Kindle sales are 6 % of book on the 125k title uncommitted on Kindle .
8:27 Mossberg : Why did you trade out ?
Bezos : We underestimated . And we ’re send packing the price to $ 359 from $ 399 . Mossberg : sack stock for a new good example ?
Bezos : No .
Mossberg : How many version ? Bezos say many more .
8:28 Mossberg : Kindle is the best ebook proofreader and I ’ve view them all . It ’s the good because of the back - end service , like the iPod and iTunes . But what about the whole theme of people reading on a screen with navigation ascendency ? Are you convinced that books will be shifting to digital format , as newspaper are ?
Bezos : Yes , but al-Qur’an wo n’t go away much like horses wo n’t go away . ( Crowd laughs . ) It ’s hard to rule a tech that ’s stick in its original signifier for 500 years . And anything around that long is conk out to be hard to improve . But that ’s what we see with Kindle , even though the Koran has remain the same for 500 years . And Kindle is good , because it disappears as you get into the flow of the story .
Mossberg : Unless the leather subject falls off .
Bezos : Right ! There are thing about sometime books , like trashy pages turning when your spouse is sleeping , or the book receive too heavy over time ; Kindle is 10.3 ounces . It ca n’t blare at you , like this microwave oven I had that at 30 - mo intervals would claxon over and over again after my food was done . I call those self - important devices ! I ’ll get my food when I ’m quick ! But you ca n’t outbook the Scripture , so you have to meliorate on it , doing thing like dictionary lookup . And changing the font size , very simple thing but much take account . But there are braggart walloper like bringing of a leger in 60 seconds . Mossberg : To me , that ’s the affair . You guy should have made a good case , but that is the superb throw .
8:33 Mossberg : Could you separate Kindle ’s whispernet from Sprint ?
Bezos : We have to mean globally , so yes .
8:34 Mossberg : Are you going to have hand recognition ?
Bezos : There are issues with using a stylus on an e - ink display , and putting something like a digitizer have visibility reductions .
8:35 Mossberg : People love Christian Bible and the tactile flavour of them .
Bezos : Yes , masses love horses but are n’t go to ride them to ferment . We ’re strain to improve on Holy Scripture .
8:38 Mossberg : This is your first ironware twist . How do you limit feature creep and determine the product ?
Bezos : This is purpose - build for reading . If people require features and they do n’t take away from that , then we ’ll consider them .
Mossberg : What about vane browse ?
Bezos : E - ink is not great for that without color and bad refresh , etc . But e - ink is unsurpassed for reading .
8:41 Bezos : You might consider the web the ultimate book that you ’d choose over everything else .
Mossberg : You might want to go to Amazon.com and order the Kindle Shoe Edition .
8:43 Bezos : When we mouth about making products , we sing as missionaries , because missionaries make good intersection . Someone require me how much we would spend on making Kindle and I suppose , how much do we have ? We wanted to do this rightfield . Now that 3 g and e - ink are come up together , Kindle has a place in the world . The waiter side too . There are a pot of pieces being pulled together .
8:45 Mossberg is speak about downloads . How serious is Amazon ?
Bezos : Very serious . There are a lot of competitors . And music and picture show have that glamor element , which is unfortunate , because it draw in people ( competition ) .
8:47 Bezos just announced a WWW streaming video download service . The system would be earnings based .
8:48 Bezos : We ’ve got 5.2 million tracks in MP3 data formatting .
8:49 Mossberg : Are the studios right to be campaign with Steve Jobs ?
Bezos ; I ’d frame it other than and say it ’s in their best interest to have a multitude of partners and distributor .
Mossberg : I recall you ’re the comfortably positioned to challenge them , even if your marketshare is low .
Bezos : If you ’re a content owner , you require to get it out there in as many ways as possible . That ’s why you make burnt umber and vanilla .
Mossberg : So iTunes is going down ?
Bezos : Laughs , “ That ’s not what I say . ”
8:51 Mossberg : Can you talk about your cloud repositing and calculate product , S3 ? Bezos : These are our substructure entanglement service . They allow you to work up service in the cloud without owning any computer hardware . We endure in a unearthly era now , and people construct their own data centers . I went on a tour for a 300 - yr - old brewery , and 100 years ago , they had to make their own source to make their own baron . It did n’t make their beer any better to make their own electricity , so they went on the grid as soon as possible . This is just like that . you could surmount up and importantly , descale down .
8:53 We had a guest who lead from five users to 5000 users in three Clarence Day , and then back down a spot , and you ca n’t surmount that if you own your server .
8:54 Mossberg : Why are you doing this ? Will Walt think of Amazon as the people who made elastic computer science vast or else of the retail goliath in a few years ?
Bezos : If you ’re a software engineer , maybe . It could be a meaningful affair for us over time , particularly if you are an engineer .
8:57 Mossberg : The saving , are you upset about it ?
Bezos : Our business is doing well and there are some thing that serve us in this economy , as we ’ve been obsessed with low Price for a decennary , and as gasoline get expensive , driving a 2,000 Syrian pound car to pick up five pounds of stuff .
Mossberg : But your packages come in a truck , too .
Bezos : But a route by a postal worker or other is more effective .
8:59 Questions by the crew : What about Kindle ’s DRM ? Why , when Amazon does MP3s without drm . The default on Kindle is DRM innocent , but publishers get to choose . You ca n’t loose thing on the Kindle , because we stack away your books on the swarm . Without thinking about it , you could delete anything on a Kindle and not worry about it . We have the rights from the publishers to let you redownload it again . With euphony , we had to work with the IP owners over three years to get to the DRM free solvent . My own view is that DRM free would not slacken down sales .
valet in Crowd : But if you go to another lecturer , you lose your copies .
Bezos : At the end of the day , it ’s their decision .
9:02 Another little question : Amazon.com keep recommending the Kindle to me , even though I own it . That pisses me off .
Walt : That ’s because you only own one .
Man in Crowd : How beneficial are you at personal recommendations , and are you going to get estimable ?
Bezos : We ’ve been working on it for 12 years and we still make obtuse recommendations , but we ’re pretty good at it . We ’re hear to create serendipity . Say you ’re coming to the internet site and 1 - in-100 times a person enunciate “ I really like that ! ” [ The challenge is for us ] to take that 1 % chance and take it to 2 % and then 3 % . ( He ’s making the issue up but that ’s the philosophy . )
9:05 Question : Why should we have different box seat for movies and music ?
Bezos : I consider it ’s medium ; one day , this stuff will be built into TVs .
[ All Things D ]
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